HSBC: The Originations Team

The HSBC Originations team is the technical and creative unit responsible for all new HSBC customers via the Web, or via HSBC’s apps.

This film introduces HSBC’s modern customer, and the team at HSBC who make the services those customers use.

Told via stock footage, tracked screen inserts of User Interface animations, and original footage shot within HSBC’s offices, we see a complete new-customer journey, and the team behind it all.